Our Audience

Mall Ads™ is South Africa’s largest middle market mall media owner. We offer multiple static, digital and experiential platforms that engage consumers and directly influence purchase decision.

Total number of urban South African adults within the LSM 5-8 categories, and composed of 20m+ middle market consumers.

Agree that advertising influences their shopping habits and increases their propensity to purchase.

Have noticed advertising in a mall environment.

[Source: ROAD 2015/16/17C, Nielsen South Africa Shopper Trends Report, 2019; TGI 2018C]

2 Hours Dwell Time

Consumers spend on average 2 hours in a mall environment. For brands this translates to 2 hours of opportunity to communicate with their target audience when they are in a purchasing frame of mind.

6.9 Average mall visits per month

Mall visit frequency is high providing brands with the opportunity to be top of mind.

[Source: SACSC 2019; TGI 2018C]


Misconception: Middle market consumers have little disposable income and only buy cheaper brands.

Reality: The middle market has buying power of R11 billion and there’s a growing demand for high-end stores.

Misconception: Middle market and township malls are small and unattractive with limited stores.

Reality: The average size of mall developments in middle market areas has increased from 6 500m² GLA to almost 20 000m² GLA post 1994.

Misconception: Middle market and township malls detract from the value of the community.

Reality: Employment opportunities are created as stores recruit and employ people from the local community.

Informal traders benefit from the infrastructure investment as well as the extra security and footfall the mall attracts.

Malls are community hubs, offering a safe, pleasant and convenient place for consumers to shop and socialise.