MALL ACTIVE

Mall Activations provides brands the opportunity to create and execute highly engaging awareness campaigns targeted at existing and potential customers. Experiential marketing, among others delivers personalised engagement, a stronger connection between product and emotion, the creation of a positive touchpoint and elevated levels of brand recall.

Mall Ads™ offers clients activation solutions from purely renting out space to providing full service offerings in partnership with sister company, ProActive Activations Agency, a division of the Provantage Media Group. ProActive specializes in bringing creative & strategic concepts to life through consumer experiences in the form of brand activations.

Brand activations are one of the most effective marketing tools within the marketing mix. They have the ability to effortlessly connect with and engage consumers, as well as convert leads into sales and drive a purchasing decision through meaningful brand engagements.

Activations Solutions:

INSTORE BRAND AMBASSADORS

Highly trained brand ambassadors within retail stores where advertised products are available for purchase.

Retail outlets where services are offered include but are not limited to supermarkets, pharmacies, technology and mobile, banking and clothing stores.

Brand ambassadors are trained and highly skilled in driving purchase intent through sampling, product demo’s and product education. This includes providing shoppers with leaflets, samples and or product giveaways.

MALL ACTIVATIONS

3m x 3m promotional spaces located within high footfall areas.

Branded display stands are staffed by multiple brand ambassadors and a Team Leader.

Strategically located activation spaces situated in close proximity to major retailers within a mall space.

Brands are able to sample/ educate using their own equipment or ProActive can supply.

SHOPPA SHOWS

Entertaining and highly engaging live shows staged adjacent to the primary entrance areas of malls

Drive awareness and excitement for brands advertised on Mall TV™.

Create a buzz, attract attention
and excitement for brands with
live performances, games and giveaways.

Branded stages are highly impactful
and create huge brand presence.

Shoppa Shows directly drive sales,
enhance brand perception and
 create excitement for the product/brand.

Shoppa Show objectives are to provide shoppers with a “feel good” brand experience while ensuring the brand remains top-of-mind.

For more information on our ProActive Activation Agency click the logo above.

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We would love to tell you more about what we can do for your brand!

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