A division of leading integrated media and marketing company Provantage, Mall Ads™ provides media and advertising solutions nationally in 41 malls located in high density areas across South Africa. Within these malls, we offer a blend of static and digital platforms comprising of Mall TV (digital place-based network), Mall Active (in-mall promotions), Mall Classic (static media in-mall domination zones), and iBioskop (large-format high-impact digital screens).
Mall Ads puts your brand at the final point of influence; inside the mall, where shoppers are already in buying mode. Through a range of retail digital and static touchpoints, we make sure your message is seen at the moment that matters most.
In a fast-paced retail environment, simplicity and frequency win. We help brands cut through with clear, impactful messaging; delivered consistently across the retail shopper journey, from the moment they arrive to the moment they buy.
Urbanisation and the increasing demands of middle-income consumers are driving growth for peri-urban, middle market malls.
A mall is not just a shopping trip, but is engrained in the fabric of the community it serves – it’s a destination, a venue for community events and a meeting place.
The middle market consumer has an appetite for high-end stores and entertainment, making a trip to the mall so much more than a convenience.
At the premium end, high-end malls are becoming world-class lifestyle destinations, attracting a new generation of experience-driven, high-income shoppers.